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by Kelly Wrather, Kenshoo

«  Performance was also lucrative for advertisers that leveraged new types of social ads, such as Instagram ads and dynamic product ads (DPAs) in the Facebook News Feed. Although year-over-year engagement rates for social ads dropped slightly, the average order value skyrocketed from $52 to $121, raising overall advertiser sales revenue 114 percent and increasing return on investment for social by 33 percent. »

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