Objective Acquire new customers and efficiently drive return in stores and online. Solution Use bulk ad creation capability and optimize based on audience and placement performance across Facebook and Instagram. Create and implement custom metrics to gauge specific KPI performance in the grid and in reporting. Utilize automated reporting to track performance and make optimizations via the Kenshoo and Facebook pixels. Utilize persona groups to streamline trafficking process across devices and ad types. Results Increased conversion rate by 39% and return on ad spend (ROAS) by 219% while decreasing cost per order by 71%.