Objective Meet client lead generation demands in a highly competitive healthcare education vertical and support these goals by utilizing an intricate campaign structure to account for different markets and Kenshoo profiles. Solution Use Kenshoo’s attribution reporting to better understand traffic between click-assisted conversions and last click conversions. Place a heavy emphasis on positioning for keywords that played more of a role in the buying cycle. Results Generated 40%-58% increases in leads week over week (varying depending on the program). Drove a 30% increase in revenue due to the quality and volume of leads.