Objective Drive app downloads for a successful app-based game educating IT professionals on the benefits of the cloud. Solution Launch an app download campaign that used in-app interest targeting as well as Search Ads on Google Play, both run through the Kenshoo search platform. Track conversions and optimize by identifying the ad types, sizes, and interest targets that perform best. Scale program across 10 countries and 6 languages. Results Reduced cost per download (CPD) to 13% of the initial cost.