Objective React and respond to Black Friday and Cyber Monday chaos in an efficient manner to capitalize on that fertile retail season. Solution Utilize Kenshoo bulk uploading to restructure the entire account prior to the holiday period. Leverage bulk changes and scheduled actions to make bid, budget, and bid modifier changes with maximum efficiency. Results Grew click volume by 47%, expanded order volume by 25% and increased revenue by 14% year-over-year (YoY). Drove and increase in mobile clicks, orders, and revenue by 89%, 73%, and 79% YoY respectively.