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by Zak Stambor, Internet Retailer

« Thanks in part to the flood of traffic to Amazon’s site and app, marketers boosted their spending on Amazon’s ads. Amazon advertising among Kenshoo clients during the key holiday shopping days of Thanksgiving, Black Friday and Cyber Monday was up to 3.5 times greater than the average daily spending on Amazon ads during the pre-holiday period of October. »

Read the full article on DigitalCommerce360.com