Pinterest International: Promoted Pins and Video ads expand into Germany, Austria, Spain, and Italy
You already know that Pinterest offers advertisers a wide range of ad formats to support any objective, and now it’s also providing broad reach around the world with expansion into four new markets. Pinterest Promoted Pins and Video ads are now available to all businesses in Germany, Austria, Spain, and Italy.
Advertisers were already able to reach consumers in the US, UK, Canada, Australia, New Zealand, France, and Ireland, bringing the global advertising reach to 11 markets.
People from around the world turn to Pinterest for inspiration. In fact, more than 250 million people come to Pinterest each month looking for new ideas as they are actively considering what to do or buy next. Think of it as a visual discovery engine that helps consumers find ideas for life—from recipes and home decor to fashion and more. And because of the visual nature of the content, it’s highly relatable across a broad range of cultures and languages.
Advertisers want to be present when consumers are in this type of discovery mode. On Pinterest, consumers are highly receptive to brand messages and content because they’re actively seeking ideas, and brands are often in the best position to offer expert advice, tips, and inspirational content.
This makes Pinterest one of the few places where the interests of consumers and brands naturally align, providing an environment where advertising blends seamlessly into the organic content.
Promoted Pins and Video ads on Pinterest typically feature quality content that helps consumers plan their everyday lives. And when this content is highly relevant to consumers’ interests, they save and share it. People have saved more than 175 billion ideas across a range of categories on Pinterest, which allows others with similar tastes to find it through search and recommendations.
If you’re not yet advertising on Pinterest, you should. And we can help you get started! Contact us for a demo today.
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