INFINITY AWARDS SUBMISSION Objective Acquire new customers and efficiently drive return in stores and online, especially for the holiday shopping season. Efficiently scale and manage Facebook Dynamic Ad (DA) campaigns. Reduce time spent on manual optimizations to reach their KPIs, particularly return on ad spend (ROAS). Solution Used bulk ad creation capability to pump out ads faster than ever. Created and implemented Kenshoo Custom Metrics to gauge specific KPI performance in the Kenshoo Analysis Grid. Utilized automated reporting to track performance and make optimizations as reported via the Kenshoo and Facebook pixels. Reduced time spent on manual optimizations by leveraging Automated Actions to update bids based on spend and performance. Leveraged Kenshoo Portfolio Optimizer for DA campaigns to automatically optimize ad sets for ROAS goals, allowing the team to scale DPA campaigns without additional human resources. Additional optimizations made based on audience and placement performance across Facebook and Instagram. Results Increased conversions by 39% and ROAS by 219%, while they decreased cost per order by 71%. Increased new-to-file by 268K people. Saw a 114% increase in incremental ROAS for our Holiday campaign. Increased scale by 153% in the portfolios as well as increasing incremental ROAS by 42% (main client KPI). Reduced time spent on managing and optimizing campaigns.