More Intelligent Digital With
Ad Experiments

Gain insight into your campaigns, understand what's driving ROI and improve performance with A/B and Pre-Post Tests across Search, Social and Commerce.

  • Test

    Set up tests quickly and easily within any platform.

  • Learn

    Make optimizations to improve campaign performance and increase ROI.

  • Take Action

    Make optimizations to improve campaign performance and increase ROI.



Make more informed decisions on your advertising campaigns with Kenshoo Ad Experiments

Ad Experiments allows marketers to test aspects of their digital campaigns and use data analytics in order to better understand current customer needs and behaviors. This solution supports testing on everything from bid strategies and targeting to ad copy and landing pages.

Test Like the Pros
Base your decisions on the right data.

  • Create.
    Understand what's working and what's not.

    Landing Page, Bidding & Ad Copy Tests

    Effortlessly run multi-campaign experiments

    Create multiple test in one workflow

    Schedule tests in advance so you can plan ahead


  • Customize.
    Tailor your tests, goals and data.

    Choose between A/B test or Pre-Post Test

    Use your own custom metrics

    Easily slice & dice the data and remove anomalies directly in the platform

    Easily separate Baseline, Ramp-up and Test periods


  • Control.
    You make the rules.

    Set your own baseline, ramp up & testing periods

    Exclude dates during anomalies

    Run multiple tests simultaneously

    Using AI, select benchmark campaigns to be used as a comparison against your test campaigns

    Forecast & predict your results based on past performance
"Monitoring our tests through Kenshoo’s Experiments solution enhanced our confidence in the results and delivering those back to our clients—allowing for more strategic discussions regarding further tests and improvements."

Nirmal Samarasinghe, Head of Performance, Kushinda, Kushinda

Ad Experiments is a powerful test and learn solution that provides

  • Optimizations to custom metrics

    Connect any type of data to the test and receive results that allow you to measure and optimize towards your true north

  • Scale

    Test multiple campaigns at once for more conclusive results in a shorter time period

  • Rich visual reporting

    Easily interpret daily analytics, displayed in various chart and graphical views so decisions can be made quickly without lengthy data manipulations

  • Device-type tracking

    Compare results across desktop and mobile in order to inform device-oriented strategies

  • Control

    Set your own baseline, ramp up and testing periods. Exclude any dates during which anomalies may have occurred that could skew results

"Due to the ease of access and utility of Kenshoo’s Experiments tool, I have spent less time on gathering data and more time analyzing it, which allows me to make impactful decisions, quicker."

Briana Rittersporn, Account Manager, Rakuten Advertising

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Find out what Kenshoo can do for you

See Kenshoo in Action