Kenshoo Budget NavigatorKenshoo Budget Navigator helps search marketers forecast, optimize and monitor with ease. Leverage machine learning technology to manage budgets and adjust spend to achieve your business goals. Kenshoo provides continuous feedback on expected results, so you can stay ahead of trends and the competition.
Kenshoo Budget Navigator: An Evolutionary Planning Tool to Manage Budgets Better
Intelligent ForecastsA “what-if” forecasting engine to uncover investment opportunities, guide budget allocation and manage budgets across campaigns, publisher, geos, products, and more. Define portfolio groups that match your business structure and visualize potential return on any given budget.
Dynamic BudgetingKenshoo automatically regenerates forecasts on a daily basis and adjusts bid and budget allocations to get you the best results. Simply define a plan by setting a budget and KPI goals, and the necessary budget allocations will be made for you.
Continuous FeedbackContinuous feedback on your plan’s progress means peace of mind. Track how your plan is pacing at any time and be automatically alerted if there are opportunities beyond your plan’s scope.
Benefits of Kenshoo Budget Navigator: Manage Budgets Better
Predict investment outcomes with enhanced forecasting. The forecast is automatically recalculated on a daily basis and new bid and budget directions are applied to the bid policies.
Do more with less, at 10x the scale with relaxed data requirements and an unlimited number of portfolios in an investment.
Manage budgets and reallocation among portfolios during the cycle.
Get continuous feedback on expected results at the end of the plan period to manage budgets better. React quickly to major market dynamics with automated alerts.
Heiko Eckert, Director of Online Marketing, STYLEBOP
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