Kenshoo Apps Partners with iProspect and Epix Now to take their app marketing to new heights
2 x
More Conversions
38 %
More Installs
40 %
Lower CPA
Challenges
- Operating in large bulks of keywords
- Time investment in managing campaigns and manually combining reporting
- Tracking and optimizing towards down funnel events
Solution
- Kenshoo Apps
- Apple Search Ads Bid Optimization
- Mobile Measurement Partner Integration
- Integrated Appsflyer to measure all in-app events into the Kenshoo Apps platform
Results
- Kenshoo Apps helped the team take their app marketing to new heights, fostering outstanding results. Trial conversions doubled, CPA dropped 40%, and UA efforts increased by 38%.
“By utilizing the Kenshoo CPA Optimization solution across our Competitor and Non-Brand ASA campaigns, we achieved a 68% increase in free trials from only 19% increase in spend, resulting in a 29% decrease in cost per free trials (comparing five weeks before and after).”
– Gary Cook, Associate Director Paid Search, iProspect
