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Industry Outlook

See what’s happening by industry in a snapshot through the lens of Kenshoo’s media and advertising data.


Data last updated: 5/29/2020


CPG

Impressions and ad pricing were both up across Ecommerce and Social channel ads, which typically reflects increasing value/intent from both consumers and advertisers. This is a subcategory of Consumer Packaged Goods (CPG).
FOOD & BEVERAGE

Impressions and ad pricing were both up across Ecommerce and Social channel ads, which typically reflects increasing value/intent from both consumers and advertisers. This is a subcategory of Consumer Packaged Goods (CPG).
HOUSEWARES & HOME FURNISHINGS

Housewares & Home Furnishings spending continues to look strong compared to it's 4-week average across channels, although the short-term trend in Ecommerce has flattened out. This is a subcategory of overall Shopping & Retail.
FINANCE

The volume of weekly search impressions in the finance category is double what it was eight weeks ago, and can be described as climbing steadily if you consider the spike in late April to be outlying behavior.
SHOPPING & RETAIL

Across all Shopping & Retail categories, spending is up in both the short- and medium-term. Social has seen the strongest growth, which makes sense considering that the channel has the most ground to "make up" since the initial drop in March.
SPECIALTY RETAILERS

Specialty Retailers—online or offline stores that focus on either a single or a small number of categories that aren't big enough for their own category—have seen short-term increases in spending and impressions. This is a subcategory of overall Shopping & Retail.
COMPUTERS & ELECTRONICS

In the Ecommerce channel, Computers & Electronics ads have grown in both the short-term and medium-term across Impressions, Spend and average Cost-per-click (CPC). This category includes both consumer electronics and personal electric devices, and is a subcategory of overall Shopping & Retail.
Travel
TRAVEL

Not only are we seeing greater volume in the Travel space as advertisers start to re-engage, but isolation-weary customers are clicking on paid search ads for travel at a higher rate as well.

Kenshoo Ecommerce COVID-19 Toolkit

The COVID-19 pandemic is shaking the global economy and upending marketing efforts worldwide. Brands across every GL in the Amazon and Walmart ecosystem from Health & Personal Care to Grocery to Toys and beyond are moving quickly to assess the impact on their advertising efforts and business writ large. Brands and agencies are looking for creative ways to address the situation, protect their bottom lines and serve their customers during uncertain times. Kenshoo Ecomm knows that our partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks to help the industry monitor, analyze, automate and strategize to get the most out of their Ecommerce advertising efforts in the midst of rapidly changing conditions. Download the toolkit for industry stats, recommendations, tactics and strategies.

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Kenshoo Search COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time. Kenshoo Search knows that its partners are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so our clients, using the Kenshoo platform, can analyze, audit and adjust their paid search efforts accordingly.

Download the Toolkit

Kenshoo Social COVID-19 Toolkit

The coronavirus pandemic is shaking the global economy and upending marketing efforts worldwide. Verticals as diverse as travel, retail, e-commerce and financial services are moving quickly to assess the impact on their advertising efforts and looking for creative ways to address the situation, protect their bottom lines and serve their customers during an uncertain time. Kenshoo Social knows that brands and agencies are in need of good information and actionable insights to help drive decisions. We’ve developed the following frameworks so marketers, whether they are using the Kenshoo platform or not, can analyze, audit, strategize and adjust their paid social efforts accordingly. Download the toolkit for industry stats, recommendations, tactics and strategies.

Download the Toolkit

Marketing In a Crisis: App Advertising

Note to readers: This is the fifth in a series of posts offering some guidance for marketers during this global health crisis.  Previous posts:  Marketing in a Crisis: Ecommerce Channel Ads Marketing in a Crisis: Search Engine Marketing Marketing in a Crisis: Social Advertising Marketing In a Crisis: Local Advertising The COVID pandemic is shifting...

Marketing In a Crisis: Local Advertising

Note to readers: This is the fourth in a series of posts offering some guidance for marketers during this global health crisis.  Previous posts:  Marketing in Crisis: Ecommerce Channel Ads Marketing in a Crisis: Search Engine Marketing Marketing in a Crisis: Social Advertising Local SMB’s are the bedrock of the American economy. In the current...

Marketing in a Crisis: Social Advertising

Note to readers: This is the third in a series of posts offering some guidance for marketers during this global health crisis.  Previous posts:  Marketing in Crisis: Ecommerce Channel Ads Marketing in a Crisis: Search Engine Marketing We’re all entering uncharted waters right now. In a normal April, experienced social advertisers can take a quick...

Marketing in a Crisis: Search Engine Marketing

Note to readers: This is the second in a series of posts offering some guidance for marketers during this global health crisis.  Previous post: Marketing in Crisis: Ecommerce Channel Ads Amid and despite today’s chaotic climate, we need to stay at the top of our game as marketers. Staying relevant and visible are crucial aspects...

Marketing in a Crisis: Ecommerce Channel Ads

Note to readers: This is the first in a series of posts offering some guidance to marketers during this global health crisis. Advertising, rather famously, has been described as the right message in the right place at the right time. As the industry grapples with not even the “new normal”, but the ever-changing normal of...

Kenshoo Helps Buy Box Experts Navigate COVID-19

Challenge COVID-19 has significantly disrupted consumer buying behavior, impacting top line revenue and bottom line margin for Buy Box Experts clients selling on Amazon. The disruption is so enormous that adapting quickly has literally been the difference between survival versus going out of business. The changes have also affected thousands of advertising campaigns and hundreds...

Kenshoo and Partners Team Up to Support Feeding 500,000 Brazilians using Kenshoo Social

Background A favela is a unique, low-income and unregulated settlement neighborhood in Brazil that has experienced historical governmental neglect. They are typically associated with high levels of poverty – almost 15 million people live in favelas, 14 million of whom do not have jobs. The women living in the favelas typically sell products on the...

Useful Features for Marketers

When teams and budgets are leaner than ever, technology can make or break your year. Kenshoo offers product advantages that can prove especially helpful during this specific period. Make every marketing dollar count with dynamic budget planning and pacing capabilities, AI-surfaced alerts, time-saving automation, and measurement tools that give you insight into multi-channel performance.

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DEFINITIONS AND METHODOLOGY

Ecommerce vertical or category refers to all retail and ecommerce advertisers across delivery channels.

The Ecommerce channel refers to sponsored product and sponsored brand ads on major online marketplaces and includes Amazon and Walmart.

Search data includes Google, Microsoft, Apple Search Ads, and some others.

Social data includes Facebook, Pinterest and some Snapchat data.

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