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by Melissa Campanelli, ROI Magazine

« Like many retailers, Business Supply used the free Google Product Search (GPS) in the past to promote its inventory online and drive direct sales. But when GPS became a paid service called Google Shopping in 2012, and it began supporting PLAs, Business Supply turned to search marketing firm Chacka Marketing and its digital marketing provider Kenshoo for guidance. »

Read the full article on RetailOnlineIntegration.com.