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Key Takeaways from Q4 2020

Here are some of the key digital marketing trends from Q4 2020's advertising data.

CPG Reigns in Ecommerce
The CPG-heavy categories of Beauty & Personal Care and Food & Groceries stood out as key drivers of year-over-year spending growth for Ecommerce Channel Ads.
Higher Prices Affect Social Spending Growth
The shape of the spending trendline closely reflects that of social ad prices, particularly over the last six months. This suggests price fluctuations played a key role in social ad spending trends.
Greater Engagement Drives More Paid Search Spending
Click-through rate for non-shopping (e.g., keyword) search ads increased 27% compared to Q4 of 2019, and those additional clicks largely drove the spending increase over that same period.

The Kenshoo Q4 2020 Quarterly Trends Report

Download the Q4 Report today.

This edition of the Kenshoo Quarterly Trends Report for Q4 2020 is drawn from a foundation of nearly $7B in annualized marketer spend, over 800 billion ad impressions, and 12 billion clicks. As one of the most well-respected datasets by those who follow advertising performance closely, it includes many proprietary insights about what’s happening in the digital advertising industry on a macro level. In this report, learn quarter-over-quarter and year-over-year digital advertising campaign performance trends from Q4 2020, including:

  • Key performance indicators for the third quarter of the year across Search, Social, and Ecommerce Advertising
  • The impact of the COVID-19 on overall digital advertising trends
  • A drill-down into industry trends such as election ad spend and the increased adoption of shoppable ads

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Additional Quarterly Trends Resources

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Key Takeaways from the Kenshoo Q1 2020 Quarterly Trends Report

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Highlights of the Kenshoo Q3 2019 Quarterly Trends Report

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4 Key Advertising Industry Insights from the Kenshoo Q2 2019 Quarterly Trend Report

Kenshoo Q2 2019 – The latest Quarterly Trend Report is now live. See what happened with regards to spend and performance across Search, Social, and Ecommerce advertising from one of the most trusted sources of advertising industry benchmarks.  Download the free Kenshoo Q2 2019 Quarterly Trends Report today! Watch the webinar recording Download the webinar...

Marketing in a Crisis: COVID-19 Resources

View more COVID-19 Resources

Marketing in a Crisis: Search Engine Marketing

Note to readers: This is the second in a series of posts offering some guidance for marketers during this global health crisis.  Previous post: Marketing in Crisis: Ecommerce Channel Ads Amid and despite today’s chaotic climate, we need to stay at the top of our game as marketers. Staying relevant and visible are crucial aspects... Read More »

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Marketing in a Crisis: Ecommerce Channel Ads

Note to readers: This is the first in a series of posts offering some guidance to marketers during this global health crisis. Advertising, rather famously, has been described as the right message in the right place at the right time. As the industry grapples with not even the “new normal”, but the ever-changing normal of... Read More »

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