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by The Wall Street Journal

« ‘The strategies and best practices championed by the eBay Enterprise Marketing Solutions team helped drive insights that refined our Facebook advertising program, making it a force for our direct response goals,’ said Ryan Bonifacino, vice president of digital strategy at Alex and Ani. ‘The Kenshoo Social platform coupled with our team at eBay Enterprise gave us the horsepower that allowed Alex and Ani to come out of the gate strong during the second half of 2013, and we plan to continue to scale our investment in Facebook advertising as a result of the performance we’ve seen. »‘

Read the full article on WSJ.com