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by Amberly Dressler, Website Magazine

« Kenshoo’s infographic on the trends (as seen below) shows the impact of a changing landscape as advertisers adapt to Google enhanced campaigns and other marketplace conditions. To help marketers capitalize on these variables, Kenshoo also unveiled ActiveCluster, a clustering technology developed to provide marketers access to algorithmic bidding even when little data is present, such as new campaigns or ad groups with very few keywords. »

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