by Justin Lafferty, SocialTimes

« Mobile advertising has become a lynchpin for marketers seeking to connect with audiences in meaningful ways. According to Kenshoo’s Digital Marketing Snapshot: Q3 2015, mobile (phone and tablet) year-over-year (YoY) spending increased 159% for paid social ads and accounted for 68% of paid social ad clicks. Through integrating with the Instagram Ads API, we’ve witnessed firsthand the power of advertising on Instagram; by being named an initial member of the Instagram Partners Program, we can continue to guide the world’s leading advertisers in optimizing their investment on this promising publisher. »

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