Kenshoo Performance Accelerators:

Ad Experiments

Gain insight into your campaigns, understand what’s driving ROI and improve performance with A/B and Pre-Post Tests across Search, Social and Commerce.

More Intelligent Digital With Ad Experiments

Test:
Set up tests quickly and easily within any platform.
lightbulb
Learn:
Monitor & review results in a dashboard showing a daily breakdown and graphical view for all metrics.
web
Optimize:
Make optimizations to improve campaign performance and increase ROI.
ad experiment full image

Ad Experiments Drives Results for Leading Brands and Agencies

Test Like the Pros
Base your decisions on the right data

experiments product UI

Create.

Understand what’s working and what’s not.

  • Landing Page, Bidding & Ad Copy Tests
  • Effortlessly run multi-campaign experiments
  • Create multiple tests in one workflow
  • Schedule tests in advance so you can plan ahead

Customize.

Tailor your tests, goals and data.

  • Choose between A/B test or Pre-Post Test
  • Use your own custom metrics
  • Easily slice & dice the data and remove anomalies directly in the platform
  • Easily separate Baseline, Ramp-up and Test periods
Kenshoo experiment product UI

Control.

You make the rules.

  • Set your own baseline, ramp up & testing periods
  • Exclude dates during anomalies
  • Run multiple tests simultaneously
  • Using AI, select benchmark campaigns to be used as a comparison against your test campaigns
  • Forecast & predict your results based on past performance

« Monitoring our tests through Kenshoo’s Experiments solution enhanced our confidence in the results and delivering those back to our clients—allowing for more strategic discussions regarding further tests and improvements. »

Nirmal Samarasinghe, Head of Performance, Kushinda

« Due to the ease of access and utility of Kenshoo’s Experiments tool, I have spent less time on gathering data and more time analyzing it, which allows me to make impactful decisions, quicker. »

Briana Rittersporn, Account Manager, Rakuten Advertising

Find out what Kenshoo can do for you:

Request a Demo