Updated: December 2019

This Cookies and Similar Technologies Policy (this “Policy”) provides you with general information about cookies and similar technologies (collectively, “Tracking Technologies”) as well as how and for what purposes Kenshoo Ltd. and its affiliates (“Kenshoo”, “we”, “us” or “our”) use such Tracking Technologies on the Kenshoo website (this “Website”).

Please take the time to read this Policy. If you have questions or comments, you are welcome to contact us at: privacy@kenshoo.com.

Section 1
What Are ‘Cookies’?

Cookies are small files with pieces of information, normally consisting of just letters and numbers, which websites use when users visit them.

Software on the users’ devices (for example, a web browser) can store cookies and send them back to the website the next time they visit, to make a specific function of the website work and to provide information about the user’s activities on the website.

Section 2
For What Purposes Are Cookies Being Used?

Cookies are used in numerous ways. For example, when analyzing traffic to a website or tracking users’ browsing behavior.

Cookies are widely used as they allow a website to recognize a user’s device. Cookies and other similar technologies help websites to remember the visitors and their activities, for example, the user’s login details or the goods users wish to buy when they add goods to their online basket or proceed to the checkout on an internet shopping website.

Section 3
What Are ‘Session’ and ‘Persistent’ Cookies?

“Session Cookies” are removed from your device once you close your browser session.

“Persistent Cookies” last for longer periods on your device – after you close your browser session.

A user can delete previously set persistent cookies manually or configure the browser settings to delete cookies, as further described below.

Section 4
What Are ‘First-party’ and ‘Third-party’ Cookies?

First-party cookies are set directly by the website that the user is visiting. For the purpose of this Policy, these are cookies that are set directly by this Website.

Third-party cookies are set by a domain other than the one visited by the user. For the purpose of this Policy, these are cookies that are set by service providers of this Website.

Section 5
What Are ‘Similar Technologies’?

Functions usually performed by a cookie can be achieved by other means. This could include, for example, using certain characteristics to identify devices so that visits to a website can be analyzed.

Any technology that stores or accesses information on the user’s device is relevant for this purpose, and therefore it includes, for example, HTML5 local storage, Local Shared Objects and fingerprinting techniques.

Additionally, technologies like scripts, tracking pixels and plugins, wherever these are used – are also considered as similar technologies. For example, many companies, including us, conduct electronic marketing and incorporate a tracking pixel in email messages. The pixels record information including the time, location and operating system of the device used to read the email.

Section 6
Does Kenshoo Use Tracking Technologies?

Yes, we do.

We use both Session Cookies and Persistent Cookies as part of your experience on this Website so that we can facilitate the use of the data’s features and tools, keep track of your preferences as well as improve our service by creating better designs for you.

Some cookies are strictly essential for the operation of this Website while other cookies help to improve our services and marketing activities. The same rule goes for all Tracking Technologies that we use.

We have created a detailed Tracking Technologies table page, which is attached as an Appendix A to this Policy and is available here. The table will provide you with a clear and comprehensive image of the Tracking Technologies that we use.

When a Tracking Technology contains personal data, as indicated in Appendix A, then the Kenshoo Privacy Policy applies as well.

Section 7
Does Kenshoo Need to Obtain My Consent for Using Tracking Technologies?

Yes, however only with respect to the Tracking Technologies that are not strictly essential for the operation of this Website, as further indicated in Appendix A.

If you do not agree to accept our cookies or other Tracking Technologies that are not strictly essential for the operation of this Website, we will make commercially reasonable efforts to provide you with the same level of services.

Section 8
Can I Manage My Tracking Technologies Preferences?

Every browser allows you to manage your Tracking Technologies preferences, usually found in the « Help » or “Settings” sections of the web browser.

Here are some links to some commonly used web browsers: (a) Google Chrome; (b) Microsoft Edge; (c) Mozilla Firefox; (d) Microsoft Internet Explorer; (e) Opera; (f) Apple Safari.

In addition, you can turn off certain third party targeting or advertising cookies by visiting the following link: Network Advertising Initiative.

To find out more about cookies, including how to see what cookies have been set, you can visit the following websites: www.aboutcookies.org and www.allaboutcookies.org.

Some web browsers offer a “Do Not Track” (“DNT”) signal. A DNT signal is an HTTP header field indicating your preference for tracking your activities on our services or through cross-site user tracking. This Website does not respond to DNT signals.

Section 9
Will We Change This Policy?

We update this Policy, where needed. Every time we will change this Policy, we will either send you an email about it or post a notice on this Website. We will post a notice on this Website if our policy update includes substantial changes and obtain your consent once again, where required under applicable laws.

Section 10

 Appendix A: Tracking Technologies Table

Analytics Cookies

Analytics cookies collect information about how visitors use this Website. Our service providers can transfer relevant information to third parties where required by law or where such third parties process such information on their behalf.

Name Purpose & Expiration date First/Third Party Cookie
_ga (kenshoo) Statistics, Exp. – 2 years First Party
_gat (kenshoo) Statistics, Exp. – 1 day First Party
_gid (kenshoo) Statistics, Exp. – 1 day First Party
_hjid (kenshoo) Statistics, Exp. – 1 year First Party

Operational Cookies

Name Purpose & Expiration date First/Third Party Cookie
Lang (linkedin) Preferences, Exp. – Session Third Party
_hjid (kenshoo) Statistics, Exp. – Persistent First Party

 

Marketing Cookies

Marketing cookies collect personal information such as your name, which pages you visit on this Website, your history arriving at this Website, your purchases from us, and so on. Collected information is used to evaluate and improve the effectiveness of our marketing campaigns.

Name Purpose & Expiration Date First/Third Party Cookie
_fbp (kenshoo) Marketing, Exp. – 3 months First Party
_hjIncludedIn (kenshoo) Marketing, Exp. – Session First Party
ads/ga-audiences (google) Marketing, Exp. – Session Third Party
Bcookie (linkedin) Marketing, Exp. – 2 years Third Party
Bscookie (linkedin) Marketing, Exp. – 2 years Third Party
Fr (facebook) Marketing, Exp. – 3 months Third Party
IDE (doubleclick) Marketing, Exp. – 1 year Third Party
idsync/ex/receive/check (tapad) Marketing, Exp. – Session Third Party
kenshoo_id (xg4ken) Marketing, Exp. – 1 year First Party
Lang (linkedin) Marketing, Exp. – Session Third Party
Lidc (linkedin) Marketing, Exp. – 1 day Third Party
lpv67532 (pardot) Marketing, Exp. – 1 day Third Party
MUID (bing) Marketing, Exp. – 1 year Third Party
MUID8 (bing) Marketing, Exp. – 1 year Third Party
pagead/1p-user-list/# (google) Marketing, Exp. – Session Third Party
Pardot (pardot) Marketing, Exp. – Session Third Party
Pardot (kenshoo) Marketing, Exp. – Session First Party
services/uds/match (xg4ken) Marketing, Exp. – Session First Party
TapAd_DID (tapad) Marketing, Exp. – 2 months Third Party
TapAd_TS (tapad) Marketing, Exp. – 2 months Third Party
test_cookie (doubleclick) Marketing, Exp. – 1 day Third Party
Tr (facebook) Marketing, Exp. – Session Third Party
UserMatchHistory (linkedin) Marketing, Exp. – 29 days Third Party
visitor_id# (kenshoo) Marketing, Exp. – 10 years First Party
visitor_id# (pardot) Marketing, Exp. – 10 years Third Party
visitor_id# (kenshoo) Marketing, Exp. – 10 years First Party
visitor_id#-hash (kenshoo) Marketing, Exp. – 10 years First Party
visitor_id#-hash (pardot) Marketing, Exp. – 10 years Third Party
visitor_id#-hash (kenshoo) Marketing, Exp. – 10 years First Party
api/events/pageview (trendemon) Marketing, Exp. – Session Third Party
Cisession (trendemon) Marketing, Exp. – 1 day Third Party
handl_ip (kenshoo) Marketing, Exp. – 29 days First Party
handl_landing_page (kenshoo) Marketing, Exp. – 29 days First Party
handl_original_ref (kenshoo) Marketing, Exp. – 29 days First Party
handl_ref (kenshoo) Marketing, Exp. – 29 days First Party
handl_url (kenshoo) Marketing, Exp. – 29 days First Party
kenshoo_id_match (kenshoo) Marketing, Exp. – 6 days First Party
kenshoo_tapad_id_sync (kenshoo) Marketing, Exp. – 1 day First Party
trd_cid (kenshoo) Marketing, Exp. – 1 year First Party
trd_extintentclient (kenshoo) Marketing, Exp. – 1 year First Party
trd_first_visit (kenshoo) Marketing, Exp. – 1 year First Party
trd_gavid_2003 (trendemon) Marketing, Exp. – 2914740 days Third Party
trd_gvid (trendemon) Marketing, Exp. – 2914740 days Third Party
trd_ma_cookie (kenshoo) Marketing, Exp. – 1 day First Party
trd_pw (kenshoo) Marketing, Exp. – 1 year First Party
trd_pws (kenshoo) Marketing, Exp. – 1 day First Party
trd_sid (kenshoo) Marketing, Exp. – 1 day First Party
trd_userpagehistory (kenshoo) Marketing, Exp. – unlimited First Party
trd_vid_I (kenshoo) Marketing, Exp. – 1 year First Party
trd_vid_J (kenshoo) Marketing, Exp. – unlimited First Party
trd_vuid_I (kenshoo) (kenshoo) Marketing, Exp. – 1 year First Party
trd_vuid_J (kenshoo) Marketing, Exp. -– unlimited First Party

 

Additional Similar Technologies- Pixels

Name  

Purpose & Expiration Date

First/Third Party Pixel
Google Ads Remarketing Marketing, Exp. – Unlimited Third Party
Bing Ads Universal Event Tracking Marketing, Exp. – Unlimited Third Party
Facebook Standard Pixel Marketing, Exp. – Unlimited Third Party
Google Analytics Marketing, Exp. – Unlimited Third Party
Google Optimize Marketing, Exp. – Unlimited Third Party
Hotjar Marketing, Exp. – Unlimited Third Party
linkedin insight tag,  conversion tracking Marketing, Exp. – Unlimited Third Party