by Erika Sweeney, Marketing Dive

« Some brands have been slow to embrace social media stories, but fashion and beauty brands are coming around as they realize the opportunity to connect with consumers in an authentic way in near real time. During the 2018 holiday shopping season, 37% of advertisers planned to invest in Instagram Stories, according to a ClickZ and Kenshoo study. »

Read the full article on MarketingDive.com