INFINITY AWARDS SUBMISSION Objective Evolve the digital media program from a focus on ecommerce revenue to a focus on enterprise revenue (online + offline sales) and customer acquisition. Solution Tied Kenshoo Infinity Tag tracking to Ovative’s proprietary customer data environment which connects online and offline customer, transaction and marketing data. Ingested offline sales and new customers that were driven by SEM, PLA’s and paid social into Kenshoo via the Kenshoo Parser tool. Developed custom metrics (combination of online and offline sales) that could be utilized by Kenshoo KPO algorithms to optimize against enterprise revenue and ROAS. Results Deep insights into keywords and audience targets that drive offline sales and customer acquisition. Shifts and increases in investments toward non brand SEM keywords, product targets and audience segments that over index towards offline sales and high LTV customers acquired. Increased enterprise revenue on higher enterprise ROAS.