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The Four Secrets to Advertising on Amazon

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.
Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. Find out how you can take advantage of the full Amazon opportunity in this white paper.

8 Limbs of Search Engine Marketing

Enterprise search marketers have a different level of need from their technology than others. The sheer size and scale of these behemoths can number into the tens or hundreds of thousands of keywords (or more) with countless campaigns and ad groups. The 8 Limbs of Search Marketing explores the top features every Enterprise Search Marketing needs.

Kenshoo Search COVID-19 Toolkit

Kenshoo Search Crisis Response Toolkit: Paid Search Insights, Strategies & Tactics.
Kenshoo Search Crisis Response Toolkit: Paid Search Insights, Strategies & Tactics.

Marketing on Amazon Report

This report, based on research carried out by Anders Hjorth and Dan Saunders to which Kenshoo contributed,  provides a starting point for understanding the why, the what and the how of Amazon marketing. It presents a practical angle to getting going with the channel and for the more advanced marketers, brings inspiration and guidance for succeeding with Amazon in 2020.

The Kenshoo Q4 2019 Quarterly Trends Report

Going into mid-year planning, marketers knew that Q4 2019 was projected to be the first trillion-dollar retail shopping season in the U.S. Did advertisers step up their game in anticipation of the opportunity? Did they look to outspend rivals? Where did they invest their digital ad dollars? Download the recap to discover the Q4 trends.
Going into mid-year planning, marketers knew that Q4 2019 was projected to be the first trillion-dollar retail shopping season in the U.S. Did advertisers step up their game in anticipation of the opportunity? Did they look to outspend rivals? Where did they invest their digital ad dollars? Download the recap to discover the Q4 trends.

The Kenshoo Q3 2019 Quarterly Trends Report

In many ways, Q3 is the calm before the storm during which marketers put their media budgets on tried-and-true channels as they work diligently to prep for Q4. Read the report to learn the latest trends across Search, Social and Ecommerce advertising.