Kenshoo has acquired data intelligence platform Signals Analytics!

by Devon Glenn, Social Times

« Analysts found that the iPad had a 97 percent share of Facebook advertisers’ ad spend for tablets, but the Android had a 71 percent share of Facebook advertisers’ ad spend for smartphones.

« The most significant reason is the changing landscape of install bases for mobile devices,’ said Herrold. ‘Today, the android OS dominates market share and shipments of smartphones whereas iPad/iOS still retains the lead for install base of tablet devices.' »

Read the full article on SocialTimes.com