As a Kenshoo client, you have a world-class technology platform powering your digital marketing. To help you get the most out of everything Kenshoo can do for you, we’ve developed comprehensive learning programs that will make you a pro in no time. Choose from live trainings every month, comprehensive on-demand trainings, or certification exams to enhance your Kenshoo experience and knowledge. Explore your options below and build the learning plan that’s right for you.
If you like learning with a live instructor, then our live training program is a great option. We’ve designed several training courses that will teach you both the fundamental tasks and the advanced strategies you need to successfully manage your campaigns. Tailored specifically for each Kenshoo platform—Kenshoo Search, Kenshoo Social, Kenshoo Ecommerce, or Kenshoo Local—each webinar has the content broken down into small durations for easy consumption. Webinars are presented each month so you can choose to attend all sessions together or space them out over the various months.
Content is updated regularly so you can also jump back in anytime if you need a refresher.
Below are the sample agendas for each core training series.
In our interactive courses, learn how to leverage key capabilities within Kenshoo Search to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo optimization suite best practices.
Analysis Grid Management Analysis Grid Navigation Profile Settings include Sync logic Filters and Favorite Views Dimensions & Categories
Reporting and Performance What conversions are we tracking? Analyzing data: Analysis Grid, Scheduled Reports
Campaign Management Editing elements Creating new elements Campaign Mirroring Using Bulksheets Using Audience Manager
Alerts Set alerts with Automated Actions
Finding Opportunities, and Auditing Finding opportunity with Kenshoo Reports
Optimization Suite Explore the Kenshoo Optimization Suite features
Budget Navigator (Advanced) Benefits & capabilities Bid policy type support Requirements Use cases Budget Navigator differences from KPO How to customize: • Daily Pacing • Secondary constraints
Portfolio Optimization (advanced) Keyword vs Portfolio Models • Considerations • Data requirements • Modifier support • Support for policy types Creation workflow Best Practices for working with CS
Bulksheets (Advanced) Creating new with bulkheets • One file cheatsheet • Resolving most common mistakes
Novice and experienced Kenshoo Social clients are invited to attend classes to deepen their platform expertise. Current topics include grid management, account management, campaign management, budget management and creative optimization.
Grid Navigation Account setup Basic reporting & visualizations
Campaign Management Building new campaigns overview QA & upload Bulk actions
Optimization Automated rules & anomaly detection Creative refresh Smart tagging Portfolio planning
Reporting Reporting in the UI Tagging Building automated reports
Kenshoo Resources Help Center, KenshooU, Kenshoo Certification
Budget Management (Advanced) Building social portfolios Requirements Structure Generating short-term social forecasts Best practices for monitoring portfolio activity Maintenance Troubleshooting Reporting on portfolio performance
Creative Optimization (Advanced) Reporting on creative grouping Automating creative optimization Refreshing creative Pausing low performers Executing A/B tests on creative elements
In our interactive courses, learn how to leverage key capabilities within Kenshoo Ecomm to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo reporting.
Campaign Management Creating and editing elements Campaign Mirroring Using Bulksheets Using Product Manager
Optimization Suite Explore the Kenshoo Optimization Suite features Building Portfolio
Budget Navigator Determine the spend investment and build a plan
In our interactive courses, learn how to leverage key capabilities within Kenshoo Local to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management and local optimization resources.
Local Optimization (Advanced) Keyword vs Portfolio Models Considerations Data requirements Modifier support Support for policy types Creation workflow Best Practices for working with CS
Bulksheets (Advanced) Creating new with bulkheets • One file cheatsheet
Design a custom learning plan that will give you the know-how you need to crush your goals. Choose from a wide variety of on-demand video tutorials, then sit back, watch, learn, and build your expertise.
Learning paths and courses are found in the Kenshoo Help Center.
Becoming a Kenshoo Certified Professional can give you the competitive edge you need to stand out in a crowded field. When you complete our rigorous training, others will know you’re a dedicated digital marketing professional. And you’ll have the in-depth knowledge that’s increasingly in demand in today’s dynamic market.
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