Training & Certification

As a Kenshoo client, you have a world-class technology platform powering your digital marketing. To help you get the most out of everything Kenshoo can do for you, we’ve developed comprehensive learning programs that will make you a pro in no time. Choose from live trainings every month, comprehensive on-demand trainings, or certification exams to enhance your Kenshoo experience and knowledge. Explore your options below and build the learning plan that’s right for you.

Live Training

If you like learning with a live instructor, then our live training program is a great option. We’ve designed several training courses that will teach you both the fundamental tasks and the advanced strategies you need to successfully manage your campaigns. Tailored specifically for each Kenshoo platform—Kenshoo Search, Kenshoo Social, Kenshoo Ecommerce, or Kenshoo Local—each webinar has the content broken down into small durations for easy consumption. Webinars are presented each month so you can choose to attend all sessions together or space them out over the various months.

Content is updated regularly so you can also jump back in anytime if you need a refresher.

Below are the sample agendas for each core training series.

Search Training Topics

In our interactive courses, learn how to leverage key capabilities within Kenshoo Search to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo optimization suite best practices.

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Search Training Topics

Analysis Grid Management
Analysis Grid Navigation
Profile Settings include Sync logic
Filters and Favorite Views
Dimensions & Categories

Reporting and Performance
What conversions are we tracking?
Analyzing data: Analysis Grid, Scheduled Reports

Campaign Management
Editing elements
Creating new elements
Campaign Mirroring
Using Bulksheets
Using Audience Manager

Alerts
Set alerts with Automated Actions

Finding Opportunities, and
Auditing
Finding opportunity with Kenshoo Reports

Optimization Suite
Explore the Kenshoo Optimization Suite features

Budget Navigator (Advanced)
Benefits & capabilities
Bid policy type support
Requirements
Use cases
Budget Navigator differences from KPO
How to customize:
• Daily Pacing
• Secondary constraints

Portfolio Optimization (advanced)
Keyword vs Portfolio Models
• Considerations
• Data requirements
• Modifier support
• Support for policy types
Creation workflow
Best Practices for working with CS

Bulksheets (Advanced)
Creating new with bulkheets
• One file cheatsheet
• Resolving most common mistakes

Social Training Topics

Novice and experienced Kenshoo Social clients are invited to attend classes to deepen their platform expertise. Current topics include grid management, account management, campaign management, budget management and creative optimization.

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Social Training Topics

Grid Navigation
Account setup
Basic reporting & visualizations

Campaign Management
Building new campaigns overview QA & upload
Bulk actions

Optimization
Automated rules & anomaly detection Creative refresh
Smart tagging
Portfolio planning

Reporting
Reporting in the UI Tagging
Building automated reports

Kenshoo Resources
Help Center, KenshooU, Kenshoo Certification

Budget Management (Advanced)
Building social portfolios
Requirements
Structure
Generating short-term social forecasts
Best practices for monitoring portfolio activity
Maintenance
Troubleshooting
Reporting on portfolio performance

Creative Optimization (Advanced)
Reporting on creative grouping Automating creative optimization
Refreshing creative
Pausing low performers
Executing A/B tests on creative elements

Ecomm Training Topics

In our interactive courses, learn how to leverage key capabilities within Kenshoo Ecomm to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo reporting.

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Ecomm Training Topics

Analysis Grid Management
Analysis Grid Navigation
Profile Settings include Sync logic
Filters and Favorite Views
Dimensions & Categories

Reporting and Performance
What conversions are we tracking?
Analyzing data: Analysis Grid, Scheduled Reports

Campaign Management
Creating and editing elements
Campaign Mirroring
Using Bulksheets
Using Product Manager

Alerts
Set alerts with Automated Actions

Finding Opportunities, and
Auditing
Finding opportunity with Kenshoo Reports

Optimization Suite
Explore the Kenshoo Optimization Suite features
Building Portfolio

Budget Navigator
Determine the spend investment and build a plan

Local Training Topics

In our interactive courses, learn how to leverage key capabilities within Kenshoo Local to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management and local optimization resources.

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Local Training Topics

Analysis Grid Management
Analysis Grid Navigation
Profile Settings include Sync logic
Filters and Favorite Views
Dimensions & Categories

Reporting and Performance
What conversions are we tracking?
Analyzing data: Analysis Grid, Scheduled Reports

Campaign Management
Editing elements
Creating new elements
Campaign Mirroring
Using Bulksheets
Using Audience Manager

Alerts
Set alerts with Automated Actions

Finding Opportunities, and
Auditing
Finding opportunity with Kenshoo Reports

Optimization Suite
Explore the Kenshoo Optimization Suite features

Local Optimization (Advanced)
Keyword vs Portfolio Models
Considerations
Data requirements
Modifier support
Support for policy types
Creation workflow
Best Practices for working with CS

Bulksheets (Advanced)
Creating new with bulkheets
• One file cheatsheet

On-Demand Courses

Design a custom learning plan that will give you the know-how you need to crush your goals. Choose from a wide variety of on-demand video tutorials, then sit back, watch, learn, and build your expertise.

Learning paths and courses are found in the Kenshoo Help Center.

Kenshoo Certification

Becoming a Kenshoo Certified Professional can give you the competitive edge you need to stand out in a crowded field. When you complete our rigorous training, others will know you’re a dedicated digital marketing professional. And you’ll have the in-depth knowledge that’s increasingly in demand in today’s dynamic market.

Brand Yourself as an Expert

Gain a competitive edge over your peers with valuable industry certification

Expand Your Career Potential

Ongoing education demonstrates your dedication to being the best in your field, and opens new opportunities for advancement and growth.

Boost Your Productivity

Work more efficiently and effectively with your increased knowledge and become an invaluable asset to your team.

Get Certified