Training & Certification
As a Kenshoo client, you have a world-class technology platform powering your digital marketing. To help you get the most out of everything Kenshoo can do for you, we’ve developed comprehensive learning programs that will make you a pro in no time. Choose from live trainings every month, comprehensive on-demand trainings, or certification exams to enhance your Kenshoo experience and knowledge. Explore your options below and build the learning plan that’s right for you.
Live Training
If you like learning with a live instructor, then our live training program is a great option. We’ve designed several training courses that will teach you both the fundamental tasks and the advanced strategies you need to manage your campaigns successfully. Tailored specifically for each Kenshoo platform—Kenshoo Search, Kenshoo Social, Kenshoo Ecommerce, or Kenshoo Local—each webinar has the content broken down into small durations for easy consumption. Webinars are presented each month so you can choose to attend all sessions together or space them out over the various months.
Content is updated regularly so you can also jump back in anytime if you need a refresher.
Below are the sample agendas for each core training series.
Search Training Topics
In our interactive courses, learn how to leverage key capabilities within Kenshoo Search to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo optimization suite best practices.
Search Training Topics
In our interactive courses, learn how to leverage key capabilities within Kenshoo Search to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo optimization suite best practices.
Analysis Grid Management
Analysis Grid Navigation
Profile Settings include Sync logic
Filters and Favorite Views
Dimensions & Categories
Reporting and Performance
What conversions are we tracking?
Analyzing data: Analysis Grid, Scheduled Reports
Campaign Management
Editing elements
Creating new elements
Campaign Mirroring
Using Bulksheets
Using Audience Manager
Alerts
Set alerts with Automated Actions
Finding Opportunities, and
Auditing
Finding opportunity with Kenshoo Reports
Optimization Suite
Explore the Kenshoo Optimization Suite features
Budget Navigator (Advanced)
Benefits & capabilities
Bid policy type support
Requirements
Use cases
Budget Navigator differences from KPO
How to customize:
• Daily Pacing
• Secondary constraints
Portfolio Optimization (advanced)
Keyword vs Portfolio Models
• Considerations
• Data requirements
• Modifier support
• Support for policy types
Creation workflow
Best Practices for working with CS
Bulksheets (Advanced)
Creating new with bulkheets
• One file cheatsheet
• Resolving most common mistakes
Social Training Topics
Novice and experienced Kenshoo Social clients are invited to attend classes to deepen their platform expertise. Current topics include grid management, account management, campaign management, budget management and creative optimization.
Social Training Topics
Novice and experienced Kenshoo Social clients are invited to attend classes to deepen their platform expertise. Current topics include grid management, account management, campaign management, budget management and creative optimization.
Grid Navigation
Account setup
Basic reporting & visualizations
Campaign Management
Building new campaigns overview QA & upload
Bulk actions
Optimization
Automated rules & anomaly detection Creative refresh
Smart tagging
Portfolio planning
Reporting
Reporting in the UI Tagging
Building automated reports
Kenshoo Resources
Help Center, KenshooU, Kenshoo Certification
Budget Management (Advanced)
Building social portfolios
Requirements
Structure
Generating short-term social forecasts
Best practices for monitoring portfolio activity
Maintenance
Troubleshooting
Reporting on portfolio performance
Creative Optimization (Advanced)
Reporting on creative grouping Automating creative optimization
Refreshing creative
Pausing low performers
Executing A/B tests on creative elements
Ecomm Training Topics
In our interactive courses, learn how to leverage key capabilities within Kenshoo Ecomm to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo reporting.
Ecomm Training Topics
In our interactive courses, learn how to leverage key capabilities within Kenshoo Ecomm to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management, Kenshoo automation and Kenshoo reporting.
Analysis Grid Management
Analysis Grid Navigation
Profile Settings include Sync logic
Filters and Favorite Views
Dimensions & Categories
Reporting and Performance
What conversions are we tracking?
Analyzing data: Analysis Grid, Scheduled Reports
Campaign Management
Creating and editing elements
Campaign Mirroring
Using Bulksheets
Using Product Manager
Alerts
Set alerts with Automated Actions
Finding Opportunities, and
Auditing
Finding opportunity with Kenshoo Reports
Optimization Suite
Explore the Kenshoo Optimization Suite features
Building Portfolio
Budget Navigator
Determine the spend investment and build a plan
Local Training Topics
In our interactive courses, learn how to leverage key capabilities within Kenshoo Local to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management and local optimization resources.
Local Training Topics
In our interactive courses, learn how to leverage key capabilities within Kenshoo Local to help you work more efficiently and drive stronger results. Current topics include analysis grid management, campaign management and local optimization resources.
Analysis Grid Management
Analysis Grid Navigation
Profile Settings include Sync logic
Filters and Favorite Views
Dimensions & Categories
Reporting and Performance
What conversions are we tracking?
Analyzing data: Analysis Grid, Scheduled Reports
Campaign Management
Editing elements
Creating new elements
Campaign Mirroring
Using Bulksheets
Using Audience Manager
Alerts
Set alerts with Automated Actions
Finding Opportunities, and
Auditing
Finding opportunity with Kenshoo Reports
Optimization Suite
Explore the Kenshoo Optimization Suite features
Local Optimization (Advanced)
Keyword vs Portfolio Models
Considerations
Data requirements
Modifier support
Support for policy types
Creation workflow
Best Practices for working with CS
Bulksheets (Advanced)
Creating new with bulkheets
• One file cheatsheet
On-Demand Courses
Design a custom learning plan that will give you the know-how you need to crush your goals. Choose from a wide variety of on-demand video tutorials, then sit back, watch, learn, and build your expertise.
Learning paths and courses are found in the Kenshoo Help Center.
Kenshoo Certification
Becoming a Kenshoo Certified Professional can give you the competitive edge you need to stand out in a crowded field. When you complete our rigorous training, others will know you’re a dedicated digital marketing professional. And you’ll have the in-depth knowledge that’s increasingly in demand in today’s dynamic market.
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